Snow Queen

Snow Queen

December 5, 2010  |  Fashion
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A story of social media, lightning fashion and a very special coat.

It all started with an innocent enough remark.  Kent was snowbound, I was on Twitter chatting to Natalie from Madeline Isaac-James and an idea hit me.  Quite a dangerous idea actually.

Hey, you know that new bridal coat you’ve designed?  Wouldn’t it look amazing photographed in the snow?

And that was it.  The idea was planted.  There was no stopping us.

They often say that photography is as much about networking and who you know as actual skill with a camera.  Well, in the next 24 hours, Natalie and I both hit our social networks pretty hard.  We used Twitter, Skype, websites, a whole lot of Google and a serious amount of phone calls to pull together a team of over a dozen people.  Oh, and a couple of huskies.

There were tense moments such as waking up the night before the shoot to incredibly warm weather and heavy rain but we were all so excited and committed to the shoot that nothing could stop us.  In the end we shot in the snow for about 90 minutes and captured some of my favourite images of the year.

There’s a teaser above and more to follow.  But HUGE thanks to:

  • The team at Westenhanger for lending us their castle (!) – and not freaking out when we added the huskies
  • Chelc for travelling nearly 4 hours by train to model for us
  • Tammy for stepping in at the last minute after I messed something up and doing some great make up for us
  • Zoe for dragging lights and loads of kit around in the pouring rain AND driving me around snowbound Kent in her land rover
  • Caroline and family for driving Maverick and Goose all the way from Hertfordshire and making sure that they were (mostly) well behaved
  • The HUGE number of people that we Skyped, emailed, Tweeted or otherwise hassled for information and help
  • And of course, Clive, Maddy and Natalie for driving all the way from Hampshire with “the coat” and refusing to listen any time I said “this is getting too hard”

One of those shoots I feel privileged to be part of.

Two more previews on Flickr. Click the Thumbnails below.
fashion  Snow Queen
fashion  Snow Queen


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  • http://www.ivorypearlbridal.wordpress.com Margaret Ivory – Ivory Pearl Bridal Mall

    I love putting the beautiful huskies in the photo shoot.

  • http://www.madelineisaacjames.com Natalie @Madeline Isaac-James

    Fab shoot, as usual Jonathan. LOVE the images – all that hard work really paid off. Thanks as always to all the team involved in making this a superb shoot, and for Jonathan for being pretty ok with a camera :D. xx

  • http://doverdesign.co.uk Alan Langley

    I love this, the snow, the huskies the coat – fantastic. If my dog had been involved there would have been paw prints everywhere!

  • Juliet McKee

    These are just beautiful, magical images. Those Huskies are extra special and of course the dress coat is gorgeous. Congratulations to all involved.

  • http://www.urbanbridesmaid.com Louisa

    Fab shoot and concept!