You want it how fast?

July 21, 2008  |  Weddings
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weddings  You want it how fast?

If you’ve checked out the new client area you might have seen an extra button on the checkout marked “rush shipping”.

Here’s a tip – don’t press it unless you mean it.

The reason for this is simple – it’s expensive. If you can wait then you can save yourself some money by not selecting it. Prints are usually despatched within 2 weeks, framing orders take around 3 weeks and albums take a little longer. That’s because everything is made to order for you and we won’t skimp on quality. Making bespoke items and hand checking the quality at every step takes time.

Unless you press the “rush” button.

I had a call last week from a client from last year (you’ll see in a moment why I’m not going to name him).

“Remember those beautiful portraits you took of my wife? I’d like a 3 photos mounted in a multi opening mount in a gold frame for our anniversary.” No problem, custom made frames take around 3 weeks from order to receipt – remind me when the anniversary is.

“Tomorrow…….” So we rushed the order.

The first thing I did was get on the phone to my framer. They stock hundreds of different mouldings and get deliveries every day but can’t hold everything they work with. Occasionally there’s a 2 day wait for the right moulding and I called to make sure they had enough of the correct one in stock. We were in luck – if not I would have called my client back with a list of alternatives. I have a great relationship with my framers but they still charge me when I need to barge to the head of the queue but I booked priority time with one of their master framers and overnight delivery back to me.

Next the lab. Normally I batch up prints and send them on disk to my pro lab where they print and check every photograph before they send it to me for checking. Since we were before cutoff I could FTP the files to them and mark them “urgent” again selecting overnight delivery. If we’d missed the cutoff then I have a small local lab I can literally walk the files round to and wait while they print them. They have daylight viewing positions so I can check the print in the lab and we can reprint if there’s a problem.

The frames were made that day and sent out the next and the prints arrived by separate courier. They were framed in a beautiful custom made frame and mount, wrapped and ready for my client to collect the day after he called me.

That’s what we mean by “rush” – as fast as is humanly possible while still maintaining the high quality you expect. So if you can’t wait, push the rush button.


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